By 2010, the prospect of office furniture  2010-07-22

In recent years, in the global financial crisis under the influence of the European countries, the office furniture trade protectionism, further strengthen the resistance to further increase export furniture. Add some other developing countries in Asia, China furniture of the competition advantage of low cost weakened further. Many export enterprise timely transformation, began to explore the way of sale.
Domestic consumers with the continuous improvement of living standards, the domestic market demand as large, so furniture enterprise, the future direction of mastering the broad market prospect is still. Furniture trade enterprise goes domestic road, has become a trend among industry.
Domestic market and not furniture enterprise straws
Turn the road only domestic exports as an enterprise of transformation, not as straws. Domestic and export turns is not a time to work, the process of domestic market, although big, but fierce market competition, not every enterprise can turn.
Take, for example, the furniture industry in the country, according to figures released covariance domestic market for years, has been kept more than 15% growth in sales, the breakthrough in the 40 million yuan. Such enormous cake continuously attracts lots of enterprises into furniture market, domestic market competition throughout China's rural market, furniture market is now competition everywhere, plus shop rising rents, artificial and materials and energy rising. Let originally in the market competition of the business enterprise is the rambling overwhelmed. Therefore said, "turn" the domestic exports as a way to solve the winter in a "hungry", want to be more long-term development, but also rely on the strength of the enterprise and business strategy.
Furniture domestic construction of marketing channel is very important
In furniture industry, the road of domestic mentions that someone is glad someone. Some enterprises in domestic export turns after strategy in the domestic market, and establish a HuangBuZeLu some enterprises are the taste, not in the domestic market take hold was crowded market buried. So in this line of business, completes the market orientation, find a marketing channel is the enterprise in the domestic market, the only way to stand.
Domestic enterprise export turns the weakest link is the most difficult, marketing channels, the only way to achieve a market in the market. But for export enterprise, the construction of the complete marketing channel is not easy.
First is not understand the channel model, terminal industry, secondly, the enterprise business marketing channel dealers previously is blank. The channel model is designed to turn the main export sales support, is also the important prerequisite for moving the domestic market. Enterprises in the clear strategic choices and the product orientation, brand positioning basis must clear product through which channel, conveying, how to develop channels of dealers, once the channel model was solved, domestic ground will take the first step.
Facing the increasingly mature, the domestic market, the increasingly fierce competition from export to the transformation of domestic enterprises and risk challenge coexist, more should clearly understand the current domestic market and industry product demand, a more rational and scientific marketing operation, a more focused, insist on the mentality, achieves system planning and operation before the, will solve the current trend of domestic export turns into enterprise successfully develop ways to 2010 office furniture, more can a floor! ZhongGuoWang) (furniture,

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